- With the transition to a free-of-charge and liberalized E-Commerce marketplace, a CRM strategy based on our own E-Commerce site is the most important issue
- In an E-Commerce market moving to open data, maximize acquisition and retention optimized by multiple channels
Services Summary for the Japanese Market
01. Data Integration from multiple channels
In order to analyze the relationship between products and customers and to understand the rapidly changing consumer environment, accumulate useful mass data from multiple channels through an integrative system and to maximize the scope of application.
02. Data analytics in real-time
Maximize marketing effectiveness by linking data, including customer, purchase, inventory information and Web browsing history, to perform data analytics for marketing plan preparation in real-time with shortened lead times.
03. Design and implementation of a unified marketing plan
Formulate marketing measures that are personalized for each target which run continuously with speedy operation and implementation at one center, rather than the marketing measures that have been implemented separately up until now.
04. Improved customer experience with a consumer-based marketing approach
Improve customer experience based on a consumer-focused marketing strategy, which realizes an approach over a wide range of consumer touch points and fosters awareness of new value with an appeal for hospitality as well.