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Digital Marketing
Team Leader
Jakarta

Job Detail

  • Develop recipe visual concepts: Prepare plating, garnish, props, and presentation references for each recipe based on the creative brief and photo and video requirements.
  • Participate in food tests and PPM preparation: Work with the Recipe Team to understand cooking methods and expected results. Style dishes and prepare benchmark photos for the Pre-Production Meeting (PPM), documenting approved visual guidelines.
  • Prepare production requirements: Organize mise en place for styling and hand talent activities, including ingredients, cooking equipment, props, and backup food for additional takes.
  • Perform food styling during shoots: Style food for step-by-step and final dish shots, maintaining appealing colors, textures, portions, garnishes, and clean presentation throughout production.
  • Perform as hand talent: Demonstrate cooking steps according to recipe guidelines and the short list, using clear movements that audiences can follow while maintaining food safety and hygiene.
  • Maintain visual continuity: Ensure consistency in food presentation and hand movements across shots, following the approved PPM benchmarks. Coordinate any necessary technical adjustments with the Recipe and Production Teams before implementation.
  • Review visual quality and address feedback: Review captured footage and photos with the Production Team before dismantling the set, identify required corrections, and document feedback for future shoots.
  • Manage styling equipment and props: Maintain the cleanliness, condition, and availability of styling tools and props. Recommend additional requirements based on the production plan and allocated budget.

Skill Requirements

  • Experience in food styling and food content production; experience in the F&B media industry is preferred.
  • Knowledge of cooking techniques, ingredient characteristics, plating, garnishing, and maintaining food appearance during shoots.
  • Ability to translate visual references into suitable food presentations, including traditional Indonesian dishes.
  • Willingness and ability to perform as hand talent, demonstrating neat, clear, and natural cooking movements.
  • Ability to collaborate with recipe developers, photographers, videographers, and production leads.
  • Strong attention to detail, preparation and time management skills, and responsiveness to feedback.
  • A portfolio showcasing food styling, food photography, or cooking demonstration videos.

Educational Level

  • Senior High School Culinary school, Culinary Arts program, or a related field.