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Digital Marketing
Team Leader
Jakarta
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Job Detail

  • Campaign Management & Automation: Design and execute end-to-end user journeys and marketing automation across various channels (Email, Push Notifications, In-App Messages, WhatsApp, SMS).
  • User Segmentation: Analyze user behavior and touchpoints to build dynamic and relevant audience segments.
  • Platform Optimization: Act as the daily platform owner, ensuring smooth operations, campaign architecture maintenance, and data hygiene within the CEP system.
  • A/B Testing: Develop and execute continuous experiments (A/B/n testing) on messaging, visuals, and delivery times to improve conversion rates.
  • Reporting & Data Analysis: Monitor campaign performance metrics (Open Rate, CTR, Conversion Rate, Churn) and translate this data into actionable reporting templates.
  • Cross-Functional Collaboration: Work closely with the Data, Product, and Developer/IT teams to ensure event tracking, user attributes, and data flows from backend systems are seamlessly integrated into the CEP platform.

Skill Requirements

  • Minimum 2-3 years of experience operating Customer Engagement Platforms or Marketing Automation Tools (e.g., MoEngage, CleverTap, Braze, Salesforce, HubSpot).
  • Strong understanding of the customer lifecycle, marketing funnels, and CRM strategies.
  • Solid data analysis skills; proficient in advanced Microsoft Excel to map marketing automation use cases and compile performance reports.
  • Ability to map and design complex, structured campaign logic workflows.
  • Excellent communication skills, with the ability to translate business requirements into technical specifications when working with engineering teams.
  • Highly detail-oriented to prevent configuration or audience targeting errors prior to campaign launches.
  • Plus Points: Basic understanding of system integration (APIs, Webhooks) and event tracking.
  • Plus Points: Familiarity with basic database query languages (SQL).

Educational Level

  • Diploma 3/Bachelor's Degree in Marketing, Information Systems, Business, Communications, or a related field.