Jakarta – In an effort to enhance its digital presence and build stronger engagement with Indonesian consumers, Hankook Tire Indonesia has officially established a strategic partnership with transcosmos Indonesia (TCID) to strengthen its social media synergy strategy. This collaboration marks a significant step for both companies in optimizing digital marketing potential in an increasingly connected era.

Partnership Background

Hankook Tire Indonesia is a leading global tire company from South Korea that has established its presence in Indonesia since 2013. With a manufacturing plant in Cikarang, West Java, and a sales office in Jakarta, Hankook Tire Indonesia continues to expand its market reach and strengthen brand awareness among Indonesian consumers. Based on research conducted by Hankook, the level of brand awareness of Hankook in Indonesia has experienced significant growth in recent years.

On the other hand, transcosmos Indonesia serves as a global digital transformation partner that provides comprehensive customer experience and digital marketing services. As a joint venture between transcosmos Inc. (Japan) and CBN (Salim Group), TCID has been operating for more than a decade in Indonesia.

The partnership between Hankook Tire Indonesia and transcosmos Indonesia is driven by a shared vision of leveraging the power of social media as the primary channel for building more personal and interactive connections with consumers. With the rapid growth of social media users in Indonesia, both companies see a significant opportunity to create more effective and targeted digital communication strategies.

Scope of Collaboration

In this partnership, transcosmos Indonesia will serve as a strategic partner of Hankook Indonesia in managing and optimizing all social media activities. The scope of collaboration encompasses several key areas.

First, comprehensive social media management. TCID will manage Hankook Indonesia’s social media accounts, including Instagram, Facebook, YouTube, and TikTok, with a structured and data-driven approach. With TCID’s experience in handling social media management for various clients across diverse industries, Hankook Indonesia can ensure brand message consistency and content quality improvement across every platform.

Second, creative and engaging content production. The creative team at transcosmos Indonesia will design and produce compelling and relevant content for Hankook Tire Indonesia’s target audience, ranging from educational content about tire products, safe driving tips, to interactive campaigns that encourage participation from the automotive community in Indonesia.

Third, digital campaign planning and execution. This collaboration also encompasses integrated digital campaign strategy planning, including digital advertising, influencer marketing, and campaign activations aligned with key moments in the automotive industry in Indonesia.

Fourth, data analysis and performance monitoring. By leveraging TCID’s analytical capabilities, both companies will conduct real-time social media performance monitoring, analyze consumer trends and sentiments, and continuously optimize strategies based on data-driven insights.

The Synergy Advantage of Both Companies

This partnership combines two complementary strengths. Hankook Tire Indonesia brings its global reputation as a premium tire manufacturer with innovative technology and a strong commitment to driving safety. Hankook’s tagline “Driving Emotion” reflects the company’s dedication to delivering a superior driving experience for every consumer.

Meanwhile, transcosmos Indonesia brings deep expertise in social media management and digital marketing for clients across various industry sectors. Supported by the global network of transcosmos, which has over 50 years of experience and a presence in 36 countries, TCID is capable of delivering world-class service standards tailored to the dynamics of the local Indonesian market.

This synergy is expected to produce social media strategies that not only enhance Hankook’s brand awareness in Indonesia but also build consumer loyalty through meaningful content and authentic interactions on digital platforms.

Technology and Innovation Support

In executing this collaboration, transcosmos Indonesia will leverage various cutting-edge technologies developed by the global transcosmos network. These include a customer engagement platform that enables real-time interaction with consumers, advanced analytical tools for understanding audience behavior and preferences, and the utilization of AI technology for content optimization and personalization of user experiences on social media.

The use of these technologies enables the team managing Hankook Tire Indonesia’s social media to work more efficiently, generate more accurate insights, and respond to market trends more swiftly. As a result, every campaign and content published will be more precisely targeted and produce measurable impact.

Joint Commitment to Growth

The partnership between Hankook Tire Indonesia and transcosmos Indonesia represents a tangible manifestation of both companies’ commitment to continuous innovation in navigating the increasingly dynamic digital landscape. For Hankook Tire Indonesia, this collaboration is part of a long-term strategy to strengthen its position as the premium tire brand of choice for Indonesian consumers. For transcosmos Indonesia, this partnership reaffirms TCID’s position as a trusted digital transformation partner capable of supporting global brands in winning the competition in the digital arena.

With its vast digital population and continuously increasing social media penetration rate, Indonesia represents a promising market for this type of collaboration. Both companies believe that through solid synergy in social media, they can create greater value for consumers while driving sustainable business growth.