Jakarta, February 6, 2025 – In the digital era, a brand’s relationship with its customers is no longer solely dependent on product quality but also on its ability to deeply understand customer needs and deliver relevant experiences.

transcosmos Indonesia (TCID) provides services for Dapur Umami, the leading digital platform of Ajinomoto Indonesia, to optimize customer engagement through transCDP, which consists of Customer Data Platform (CDP) and Customer Engagement Platform (CEP) technology.

CDP enables brands to collect, unify, and cleanse customer data from various sources such as websites, social media, and e-commerce platforms. With this data, brands can identify high-quality leads and develop more effective marketing strategies.

Meanwhile, CEP leverages the data analyzed by CDP to create personalized and consistent communication across multiple channels. With CEP, brands can build stronger relationships with customers, provide experience tailored to their needs, and enhance customer loyalty.

By utilizing CDP and CEP technology, Dapur Umami gains deeper insights into its consumers, delivers more personalized recommendations, and fosters more relevant interactions across digital channels.

As a trusted and comprehensive recipe platform, Dapur Umami not only offers cooking inspiration through its “Teruji Umami” recipes but also adds value to its consumers with various features that promote health and environmental sustainability. These initiatives are part of a meaningful engagement strategy aimed at fostering a positive impact.

Vice President Director transcosmos Indonesia Ardi Sudarto, emphasized the importance of a data-driven approach in the digital era. “In today’s digital landscape, data-driven strategies are key to understanding and engaging customers effectively. By integrating CDP and CEP through transCDP, we provide a solution that enables brands to build stronger relationships with their customers,” he said.

Ajinomoto also expressed its appreciation for this partnership. “The integration of CDP and CEP between Dapur Umami and TCID is our way of appreciating consumers who not only purchase Ajinomoto Indonesia’s products but also gain added value through Dapur Umami in the digital era. We will continue to leverage technology to meet consumer needs while adhering to applicable regulations, reinforcing our commitment to respecting consumers and using data responsibly,” said Angga Marthadhi Putra, Owned Media Communications Manager-Ajinomoto Indonesia.

The integration of CDP and CEP presents a significant opportunity for brands to combine in-depth data analytics with targeted communication strategies, creating a more seamless customer experience. This approach allows brands to maximize the value of every customer interaction, strengthen relationships, and drive revenue growth.

Through the integration of CDP and CEP, the average number of active registered users on Dapur Umami’s web platform increased by 31% from September to January compared to the previous period.

Additionally, Dapur Umami actively runs digital campaigns such as “Too Good To Waste #DiolahMaksimal”, encouraging consumers to reduce food waste from their kitchens, as well as “Gizi Seimbang” (balanced nutrition) and “Bijak Garam” (wise with salt), which promote a healthy lifestyle through mindful eating. With the implementation of CDP and CEP technology, these campaigns can reach a more targeted audience and create a broader impact, aligning with Ajinomoto Indonesia’s vision of supporting health and environmental sustainability.

According to industry data from 2024, 91% of CDP users believe that CDP is essential for creating relevant customer experiences through real-time data. The same study also found that 79% of companies achieved ROI within less than 12 months of adopting CDP. These figures highlight the increasing awareness among brands regarding the importance of technology in building closer customer relationships.

With transCDP which was developed in-house, TCID not only offers a more cost-effective solution but also provides the flexibility to meet companies’ specific needs. transCDP helps Ajinomoto clean and verify active customer data. This integrated data is then processed through CEP to create relevant and personalized communication experiences.

Through this partnership, transcosmos Indonesia and Dapur Umami demonstrate that technological innovation can serve as a bridge for brands in the FMCG industry to strengthen customer relationships, deliver more relevant experiences, and enhance long-term engagement. Ultimately, leveraging these technologies also helps businesses create greater value, both socially and economically.

About transcosmos Indonesia

Established in 2013, transcosmos Indonesia operates within the realms of digital business services and customer experience. With over 4,200 employees spread across three locations in Indonesia-Jakarta, Semarang, and Yogyakarta-transcosmos Indonesia has garnered trust from a diverse clientele spanning multiple industries such as e-commerce, retail, telecommunications, banking, and insurance. transcosmos Indonesia offers a wide range of services including contact center support, digital marketing, e-commerce assistance, data entry, IT support, and more, making it a reliable partner for businesses seeking comprehensive solutions.

About transcosmos inc.

Transcosmos launched its operations in 1966. Since then, we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes focusing on both sales expansion and cost optimization through our 181 bases across 35 countries/regions with a focus on Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of the e-commerce market on a global scale, transcosmos provides comprehensive One-Stop Global E-Commerce Services to deliver our clients' excellent products and services to consumers in 46 countries/regions around the globe. transcosmos aims to be the “Global Digital Transformation Partner” of our clients, supporting the clients’ transformation by leveraging digital technology, and responding to the ever-changing business environment. Visit us here https://www.trans-cosmos.co.jp/english/