transcosmos inc. (Representative Director, Co-Presidents: Koichi Iwami, Masaaki Muta) conducted its proprietary Global Online Shopping Survey in 8 Cities 2023.

Since 2018, transcosmos has been conducting its annual survey - Online Shopping Trends Survey in 10 Asian Cities -. The company changed the scope in 2022, adding Seoul (South Korea), New York (USA) and London (UK) to the survey coverage, in addition to the five Asian cities. The 2023 survey will reveal the latest trends in live streaming e-commerce and cross-border e-commerce, as well as the changes in consumer shopping habits in response to global inflation.

■ Survey Overview

Method:Global online research panel, multilingual questionnaire (respective local language options available)
Regions:Tokyo (Japan), Shanghai (China), Seoul (South Korea), Mumbai (India), Bangkok (Thailand), Jakarta (Indonesia), New York (US), London (UK)
Respondents:Men and women aged between the ages of 10 and 49 years old that have used online shopping
(made a purchase) in the past six months
Samples:320 x 8 cities = Total 2,560
Period:February 2 to 12, 2023
Research agency:Cross Marketing, Inc.

■ Key findings
1.More consumers recognize price hikes in countries with a higher inflation rate

2.Domestic inflation drives cross-border e-commerce shopping

3.Live streaming e-commerce takes root in Bangkok, Jakarta and Shanghai. Tokyo lags behind

“Rising global inflation during the past 12 months has significantly affected consumers’ online shopping habits,” commented Masashi Hagihara, an analyst at transcosmos Global Business Headquarters. “The COVID-19 pandemic accelerated the shift from offline to online, allowing the e-commerce market to achieve relatively steady growth. However, the energy crisis and rising commodity prices may reduce the financial leeway to discount offers as well as increase in delivery fees, thus slowing down this positive trend. Inflation and consumer mindset vary from country to country, city to city. Therefore, businesses must first understand key characteristics of each country and city before developing strategies.”

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* transcosmos is a trademark or registered trademark of transcosmos inc. in Japan and other countries.
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About transcosmos inc.
transcosmos launched its operations in 1966. Since then, we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes focusing on both sales expansion and cost optimization through our 172 bases across 28 countries/regions with a focus on Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce Services to deliver our clients' excellent products and services to consumers in 46 countries/regions around the globe. transcosmos aims to be the “Global Digital Transformation Partner” of our clients, supporting the clients’ transformation by leveraging digital technology, responding to the ever-changing business environment. Visit us here

Media Contact
Public Relations & Advertising Department, transcosmos inc