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Kontak Kami
Hubungi Kami
  • Karir
  • Brand and Strategy Specialist (26-06397)

Jadi bagian dari tim hebat dari perusahaan global.

Bergabunglah dengan perusahaan global kami dan buka peluang tanpa batas dengan berkolaborasi bersama tim yang beragam dan berbakat. Bersama-sama, kami menciptakan kesuksesan, mendorong inovasi, dan menciptakan dunia dengan berbagai peluang yang tak terbatas.

Digital Marketing
Supervisor
Jakarta
Daftar

Detail Pekerjaan

  • Lead the development and execution of a holistic brand ecosystem strategy that strengthens Top of Mind Awareness (TOMA) and converts awareness into platform usage across brand's digital and community channels.
  • This role connects: Brand Content Community Platform Offline Activation Usage Core Mission:
  • Make the brand the first brand recalled when people decide what to cook.
  • Build a structured ecosystem that turns awareness into usage and habit.
  • Maximize owned channels before relying on paid acceleration.
  • Key Responsibilities: A. Brand & Ecosystem Mapping. - Map the full brand ecosystem: TikTok, Website, App, Community, CRM, and Offline events. - Identify gaps in awareness and usage flow. - Design integrated brand journeys (awareness recall action).
  • B. Top of Mind Awareness (TOMA) Strategy. - Define structured methods to increase TOMA: Message repetition, Category ownership, Decision-moment dominance. - Build quarterly awareness roadmap. - Align awareness narrative across all channels.
  • C. Online Offline Online Integration. - Ensure offline events reinforce digital usage. - Design hybrid activation models. - Connect community activation with brand memory.
  • D. Owned Channel Amplification. - Maximize TikTok, SEO, CRM, and Community. - Design cross-channel reinforcement loops. - Ensure awareness is not fragmented.
  • E. Measurement & Optimization. - Define leading indicators for TOMA: Brand search growth, Direct traffic, Returning users. - Work with Data team to evaluate awareness impact. - Optimize narrative and frequency. Key Outputs: - Annual Brand Ecosystem Strategy Framework. - Quarterly Awareness Roadmap. - Integrated Channel Activation Blueprint. - Brand Memory & Messaging Playbook. - Awarenessto-Usage Conversion Model. - TOMA Proxy Dashboard. KPI Ownership: Primary KPIs: - Top of Mind Awareness. - Awareness Usage.

Persyaratan Keahlian

  • Strong understanding of: Brand positioning, Mental availability, Consumer decision journey.
  • Experience building awareness without heavy paid media.
  • Deep knowledge of: TikTok & short video ecosystems, SEO & content strategy, CRM lifecycle logic, Community building. Analytical: Can interpret brand survey data
  • Analytical: Understands proxy metrics.
  • Analytical: Comfortable working with data team.
  • 2-3 years experience in: Brand strategy, Growth marketing, Digital ecosystem planning.
  • Agency + brand-side hybrid experience preferred.
  • Experience in FMCG, community platforms, or lifestyle brands.

Tingkat Pendidikan

  • University (S1) of any major.